Branding
We help our clients to add value to their brands, whether they’re new or well established. We’re in tune with the rapid changes taking place across all market sectors and we have the skills to adapt or reinvent brand strategies.
Our Core services
Brand Naming
A brand name is perhaps the most critical factor of any visual identity, but it’s also something that many people regularly take for granted. Fortunately, the team at BEING is ready to offer a brand naming service that combines both the creativity you need to stand out in a cluttered marketplace, with technical knowledge and due diligence.
We use our experience in the name game to develop a process that includes:
1- Extensive research:
We learn everything we can about your company, your competitors, and even your customers to create a company name that’s capable of driving your business towards its goals.
3- Due diligence:
It’s crucial to make sure that your brand name doesn’t step on the toes of any of your competitors. We’ll make sure that the titles you consider are free from copyrights and trademarks.
2- Creative brainstorming:
We learn everything we can about your company, your competitors, and even your customers to create a company name that’s capable of driving your business towards its goals.
4- Effective planning:
All businesses grow, we’re here to make sure that your brand name can grow with you. We’ll ensure that your name translates well into new markets and countries so that you don’t have to rebrand when you decide to expand.
Brand Messaging
What can you offer customers? How do your services or brand experience compare with the competition’s? What do customers get from your business that they can’t get anywhere else?
Your brand messaging should account for these questions and more. It defines what your company is, permeating everything from marketing materials to tag lines to product descriptions. Everything your company says should have meaning for your target audience. They should understand clearly how you help them and why they will benefit from buying from you.
Our team of branding experts works closely with you to create the most effective brand messaging for your marketing campaigns.
Brand Positioning
Brand positioning could easily be considered a subset of brand messaging, but it’s important enough to warrant its own discussion.
Brand positioning is best summed up as how you set yourself apart from the competition. Having a clear brand position differentiates you from others and helps your target audience build empathy with and loyalty for your brand.
Creating an effective branding strategy is all about matching your capabilities with your customers’ expectations and desires.
At BEING we are not looking to exaggerate or overpromise. We simply want to drill down into what makes your business unique, and find an effective way to showcase those strengths.
Our team of branding experts uses a blend of market research and organisational analysis to determine the most effective brand position for your business and develop a strategy to implement that.
Brand Voice
Brands are like people – they all have their own unique way of expressing themselves. Understanding what your brand voice is and applying it across all of your marketing touch points builds understanding, empathy and loyalty amongst your target audience.
Our team of branding experts thoroughly analyse your industry, customer base and company culture to determine what the right approach should be. We then help you put that into practice across all of your outward and inward facing communications.
Logo Design
First impressions are important, and for many potential customers, your logo will provide the initial glimpse of your brand. A company logo is essentially the face of the organisation, and it should tell prospective customers everything they need to know about your business right up front.
Our branding team experts design logos that support your business goals by effectively engaging with your ideal customer to create brand awareness and to build brand identity and purpose.
Stationery Design
Build your brand identity and project credibility with a stationery design that communicates a clear brand message through every item. Stationery is an excellent way to express business and brand personality because there are so many possible options and combinations to work with.
In a world dominated by digital communication, it is easy to overlook the important role a well-designed stationery set plays in identifying and advertising a business. From business cards through letterhead, envelopes, and labels to writing tools, promotional swag and more, stationery extends a visual and tactile expression of brand identity. It also establishes an impression of your company as detail-oriented, credible, and dependable.
Our design experts make sure that every single thing you put out is “on brand.” Your stationery design can help sell your business.
Marketing Materials
To effectively market your venture, you need to go to where your customers are.
There’s no point in advertising at a Trade Fair if you’re in the B2C (business to consumer) space.
Likewise, you don’t want to be doing a leaflet or flyer drop if you sell specialised business products.
Marketing materials that we end up designing include:
– Flyers and Leaflets
– Promotional Items and Giveaways
– Powerpoint Presentation
– Company Profiles
– Reports
– Books
– Brochures
– Exhibition Stands
Style Guide
One more step to go. After working on branding we codify it so every employee and stakeholder understands what your brand position, messaging and tone of voice is and how to implement them. We do this by creating a comprehensive set of brand, or style, guidelines.